We understand over 150 million middle-class Americans live paycheck to paycheck making too much income to qualify for legal aid but still can't afford legal services. The legal system works well for the rich but remains inaccessible to most people. LawFi is working to fill this gap for the people in the middle.
LawFi aims to ensure everyone can access the legal system through affordable and accessible legal services, regardless of their situation or net worth.
LawFi was born out of this burning desire to make the legal system more financially inclusive, fair, and accessible for all.
Our founder's own personal experiences drove this desire. He grew up in a hardworking lower-middle-income family. He watched his parents struggle to keep the lights on and food on the table. He barely made ends meet while putting himself through school and raising a son he had when he was young. He consistently fought the credit bureaus to maintain and improve his credit score.
Our founder's business experience and personal legal matter experiences include numerous civil and complex litigation cases and transactional matters. He has been both the Plaintiff or Defendant in legal actions. He was not able to sue large out-of-state vendors who owed him money in collection actions because he couldn't afford the cost of legal representation. He faced a constant threat of lawyers withdrawing from cases if he couldn't afford to pay a large invoice or the costs to defend or prosecute his case. He couldn't afford representation in his divorce or child custody matters or foreclosures and was often at the mercy of the court. In some instances, he could not afford the required retainer to secure legal representation to protect his rights or interests.
In business-related, corporate, intellectual property, employment, real estate, regulatory, and administrative law areas, he could not pursue certain contracts, partnerships, merger transactions, and other opportunities because he couldn't afford the related legal fees and costs.
His professional experience serving as a trusted law firm merger consultant for over 30 years placed him in the unique position to fully understand the pain points of both lawyers and their legal clients.
Our founder commented: "LawFi is the solution I always wanted to build to solve these problems."
Founder, The Payment Prodigy
Tyler Heun has extensive experience working with merchants and partners to solve some of their most challenging problems through payments innovation. He collaborates with some of the world's most sophisticated partners and merchants to leverage technology to optimize their payments ecosystem. He formerly served as VP of Payments and Treasury Services Sales at JP Morgan Chase & Co, Director, Global Accounts: Platforms & Digital Goods at PayPal, and Head of Partnerships at Link Money. He is an advisor for PaymentsEd, PayCLT, RevTech Labs, and Chaiz, and he is an active member of the Merchant Risk Council, Merchant Advisory Group, Electronic Transaction Association, and Merchant Payments Coalition. Tyler has an MBA from the University of Denver, and a B.S. in Business Administration and Marketing from the University of Nebraska.
Barry Rafferty is the Chief Financial Officer at Americor, the leading provider of consumer credit, debt, and lending solutions. He is also the former Head of Capital Markets at Achieve (Freedom Financial Asset Management), Upstart, and OneMain. He is an experienced Capital Market Head with a demonstrated history of scaling asset management strategies, loan originators, and selling large legacy businesses in consumer finance. He is skilled in credit portfolio management, securitization, conduits, treasury, and fixed income. Barry is a University of Pittsburgh postgraduate in mathematical finance and holds his Master’s in Economics and a B.S. in financial mathematics from the University at Buffalo.
VP of Credit Bank Strategy, Affirm
Tom is the former VP of Credit Bank Strategy at Affirm, and the former Chief Credit Officer of First Electronic Bank. Tom has extensive experience and expertise in developing and implementing credit policies, models, decision engines, and underwriting criteria. He has overseen risk management and risk-based pricing of loan products and managed loan portfolios for a market-leading POS fintech lender, a bank with multiple fintech lending partners, and GE Capital Corporation. He holds a Master of Business Administration in Accounting from Devry University and a Bachelor of Arts in Business Administration from California State University-Fullerton.
SVP of Risk & Data, Grover
Werner currently leads risk and data for Grover, a global consumer electronics and technology rental company. Werner is a Founder and former Chief Data Officer of Bloom, London’s premiere digital e-commerce and recurring revenue lender to SMBs, the former VP of Data Science for Klarna, one of the oldest and largest Buy-Now-Pay-Later (BNPL) companies in the world, former VP of Data Science and CCO of Monese, one of the UK’s first digital bank account providers, and the former Head of Data Science for the 159-year-old Standard Bank Group, Johannesburg, serving 20 countries in Africa. Werner is a technologist who loves to solve business problems and lead teams todo the same. Werner holds a Master of Science in WebScience & Big Data from the University of Liverpool and a BSc in Mathematics from the University of Pretoria/Universiteit van Pretoria in South Africa.
Founder & President, Armada Labs
Eugene Pratesenia is an entrepreneurial leader with a proven record of starting and growing several businesses for the last 19 years. He is the Founder and owner at Armada Labs, a software development company. Armada Labs specializes in software development services for the Financial Services and Fintech Industries using their deep understanding of the intricacies of this industry. This differentiates Armada from other service providers, as they bring not only technical expertise but also a first-hand understanding of the challenges faced by clients in the space. Eugene holds a B.S. in International Business.
Daemon Whittenburg is a proven effective technology leader with experience as a CTO, VP of Engineering, Director of Product Development, Tech Lead, Architect, and Software Engineer building industry-leading software solutions. He is passionate about raising expectations, increasing urgency, and solving difficult problems. Daemon is an experienced leader of talented managers and engineering teams of up to 70+ team members including full-time and onshore/offshore talent including Product Managers, Business Analysts, Engineers, Architects, QA, Test Automation, Scrum Masters, Dev Managers, DevOps, and Security professionals. Daemon holds a B.A.Sc. in Computer Science and a Masters in Computer Science from the University of West Georgia.
Founder & Managing Member, ScaleConsulting
Rick has helped some of the best-known Fintech firms and challenger banks establish their compliance programs. He works with clients and their partner banks to build the controls and compliance culture necessary for continued success. His clients include household names such as Chime, Mercury, Brex, GoodMoney, One, Gusto, Orum, Point, and many others. At last count, over 100 firms have trusted Rick to set them in the right direction with their programs.
Sr. Vice President, Alchemy
Randy Schmidt is a 20-year veteran of the finance industry. He has enabled sustained growth through collaborative leadership and a tenacious approach to solving challenges. As a former lawyer, he brings a deep knowledge of compliance and legal vertical experience to the team and emphasizes accountability in his relationships with industry peers and clients. The thrill of chasing new opportunities is what drives his professional accomplishments. At Alchemy, he partners with banks, financial services, and Fintech organizations to help them quickly meet today’s market demands in the digital lending space. Randy holds a Juris Doctor degree from Widener University Commonwealth Law School.
CEO & Founder, Legal Tech Media Group
Drawing upon more than 30 years of experience in the legal vertical, Cathy Kenton helps legal tech companies make strategic marketing and business development decisions. She works with clients to increase market share and successfully deliver their products and services to appropriate market segment(s). With first-hand experience leading change inside legal tech companies, and decades of success selling products and services to legal departments, lawyers, and law firms, she helps legal tech executives avoid pitfalls, generate internal buy-in, turn strategies into action, and generate measurable ROI. Cathy is a UCLA alumnus and holds a Paralegal Certificate from the ABA-approved University of San Diego School of Law program.
Solutions Architect - Telco, Optus
Qaiser Imtiaz is a Senior IT Architect specializing in medium to large-scale Solution Architecture and Design, Development, Support, and Maintenance of Enterprise Application projects. He has diverse experience across multiple multinational organizations. He has in-depth knowledge and experience across Integration environments, DevOps, and Information Technology working in integration, IaaS, PaaS, web services, and middleware. He is an expert in Integration /API Solutions Architecture and has been called upon to integrate complex middleware systems with propriety applications, using message queues and API with the middleware and web applications. Qaiser holds a Master of Computer Science from the International Islamic University, Islamabad.
Faraz Rana is a former member of the founding team at Bread, an innovative leader in POS payments and Buy-Now-Pay-Later financing. Bread sold in a successful $500M exit to a financial institution in late 2020. As part of his six-year journey, he managed day-to-day corporate matters as the Chief Legal Officer. His responsibilities included product work, bank partnerships, debt and equity capital raising, scaling internal operations, and building and managing bank-grade legal and compliance. Prior to Bread, he was a Private Equity/M&A attorney at a large global law firm. Faraz graduated from the University of Virginia and Cornell Law School.
Advisor & Fractional Head, Law Firm Billing Solutions
Martin brings over 20 years of law firm administrator, legal billing, collections, and revenue management experience to the LawFi team. In his most recent role at Lewis Brisbois, a firm of more than 1350 lawyers, he led one of the country's largest law firm billing teams. During his tenure, Lewis Brisbois saw the most significant revenue growth, boosting it five places, to 66th, after gross revenue increased by 17.20 percent to $552 million in 2018 and according to the ABA Journal, "The largest gain in gross revenue—16.3%—was posted by Lewis Brisbois in 2019". Martin provides an “outside the box” solution to everyday challenges by building strong, diverse, inclusive, and equitable teams. He spent his career empowering and building cross-functional teams designed for success.
Martin is an expert in law firm e-billing systems and automation to improve efficiency through technology. He will help lead the development and implementation of LawFi's cutting-edge legal billing solutions, legal fee financing, and payment solutions to enhance law firm profitability, cash flow, and the delivery of high-quality legal services.